
JET DELIVERS your
Journey of Enablement & Transformation
Driving Engagement Leadership Inspiration Vision Empowerment Results Synergy
JET Corporate Development (JETCD) is your learning and development partner, and we put the client and the support needed to bring out the best of their employees first and foremost.
The partnership is based on trust and understanding, which leads to the growth and empowerment of leaders and teams. And it is a true partnership, as our clients consider us as an extension of the HR team and not a vendor.
We offer a flexible service while staying abreast of the latest methodologies and content. The team listens carefully to the client to understand their end aim and aligns with the company and country culture. A bespoke journey is then created for the employees that provides enablement for achieving more and allows for transformation to ensure long-lasting success.
We are an integral part of every stage of the journey, conducting facilitated workshops and executive coaching for individuals or groups, and supporting the development process with follow-up and activities to keep the learning alive and ensuring ownership and accountability for the new way.
Adaptability is vital! We have already met the shifting demand for virtual programs with great reviews, keeping the journey experiential, valuable and enjoyable.
JETCD exists to make a difference in people’s corporate careers; building their knowledge and capabilities and igniting the passion that will result in long term success.
We embody both the head and the heart mindset
Joanna is supported by a network of associates located globally who partner to provide additional value and complimentary services when needed.
An important philosophy is the head and the heart mindset. This is brought into our integrated approach for a solution and is something that everyone who works with JET believes in.

CEO and Founder + Award winning master facilitator and executive coach
Joanna Purdy (Thumiger)
"We develop leaders to perform at their full potential"
A Passion for People
Joanna was an award-winning retail leader in Australia before taking on sales and leadership roles in various industries across 4 continents. After settling in Singapore in 2013, she worked as Chief Operating Officer and Managing Director for South-East Asia for several training and coaching companies. Developing an acute understanding of what organisations need to drive their business through their people, she established JET Corporate Development so that she could provide customised development programs.
As an accredited coach and master facilitator, Joanna is passionate about delivering results through people development.
Joanna has developed an excellent reputation for facilitating leaders’ learning and growth because of her vibrant energy, ability to bring concepts to life and her deep understanding of people.
She has a natural ability to connect with all types of people, building trust quickly and instigating behavioural change. Her passion is to help leaders grow in personal confidence and capability and develop stronger relationships with others. She inspires leaders to transform their own business, especially in challenging times, and achieve great results with all the people they work with.
Why Joanna
- Wealth of corporate experience: sales and leadership roles globally across diverse industries
- Deep understanding of people and their behaviour: many certifications around behavioural analysis
- Multi-cultural appreciation: lived in 9 countries and worked in many more
- Facilitation expertise: Recognised by Singapore Management University with the Best External Faculty Award in 2018
- Coaching expertise: Recognised by Business Outlook Asia as Top 10 Executive Coach in Asia in 2022
Qualifications and Credentials
- Clifton Strengthsfinder®
- MBTI®
- Harrison Assessment
- DiSC®
- Hogan®
- LEA360TM
- GlobeSmart
- WABC Registered Corporate Coach (RCC™)
- Singapore ACTA certified
- Australian Cert IV in Training and Assessment with full distinctions
- Bachelor Degree in Commerce, majoring in marketing and management
Contact Joanna
Contact Joanna to discuss your unique facilitation needs